Who is our reader?

Over 3 million Houstonians rely on us to make plans and take action

MEDIAN AGE (digital)
37

MEDIAN AGE (print)
50

They are well educated:

89%
ATTENDED COLLEGE

23%
HAVE A MASTERS OR DOCTORATE DEGREE

They are affluent:

$211k
AVERAGE HH INCOME

21%
NET WORTH > $1MM

They are socially savvy:

92%
HAVE A FACEBOOK ACCOUNT

79%
HAVE AN INSTAGRAM ACCOUNT

95%
WATCH VIDEO CONTENT ONLINE

They are adopters:

77%
WOULD BUY FROM A BRAND / COMPANY THEY'VE NEVER HEARD OF BEFORE

They are homeowners:

88%
OWN A HOME

They are generous:

88%
DONATE TO LOCAL OR NATIONAL CHARITIES

They are loyal:

70%
KEEP THEIR ISSUES OF HOUSTONIA FOR ONE MONTH OR LONGER

2021 CVC READERSHIP SURVEY