50% of Houstonians rely on us to make plans and take action

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Who is our reader?

MEDIAN AGE
42

They are well educated:

83%
GRADUATED COLLEGE

25%
HAVE A MASTERS OR DOCTORATE DEGREE

They are affluent:

$205k
AVERAGE HH INCOME

18%
NET WORTH > $1MM

They are social:

76%
HAVE A FACEBOOK ACCOUNT
(24% HAVE BROKEN UP WITH FB)

70%
HAVE AN INSTAGRAM ACCOUNT

They are homeowners:

72%
OWN A HOME

24%
OWN A HOME >$500,000

They are generous:

90%
DONATE TO LOCAL OR NATIONAL CHARITIES

39%
DONATE OVER $2,500 ANNUALLY