50% of Houstonians rely on us to make plans and take action
Who is our reader?
MEDIAN AGE
42
They are well educated:
83%
GRADUATED COLLEGE
25%
HAVE A MASTERS OR DOCTORATE DEGREE
They are affluent:
$205k
AVERAGE HH INCOME
18%
NET WORTH > $1MM
They are social:
76%
HAVE A FACEBOOK ACCOUNT
(24% HAVE BROKEN UP WITH FB)
70%
HAVE AN INSTAGRAM ACCOUNT
They are homeowners:
72%
OWN A HOME
24%
OWN A HOME >$500,000
They are generous:
90%
DONATE TO LOCAL OR NATIONAL CHARITIES
39%
DONATE OVER $2,500 ANNUALLY